Wednesday, March 24, 2010


My guest is Lisa Brackmann. Her Debut book will be available June, 2010, from Soho Press. Be on the lookout, I will be reviewing this book for the blog soon.

Lisa is a friend and she's like the fifth friend of mine that received a contract this past year. It's been quite an eye opener to watch all the work that Lisa and other friends have had to do after they've sold the book. I hear about it from them all in varying degrees.

Why do I say that? Simple. Most writers are focused exclusively on the work involved in writing the story, editing and polishing the manuscript. Then they embark on the querying process and creating the right query letter. Looking for an agent and publisher. Granted, there is a lot of work involved in this part of the process. Somehow, you get the idea this is the brunt of the work. Once you sell, it's just a matter of waiting for the book to be released. Oh so wrong.

One of the benefits of having friends selling their books is seeing another aspect of work involved and just as hard, but in a different way, as the creating and selling it that book. Wow. If you think it's easy street after the sale, think again. It's a lot of hard work.

Lisa explains what it's been like for her.

A few years ago, back when I first seriously started writing novels, I came across Stephen Pressman’s book “The War of Art.” Pressman talks a lot about overcoming resistance and facing your creative fears, but for me what really resonated was one simple principle: writing is a job. The first rule of a job is, you show up. Whether you feel like it or not.

For whatever reason, viewing my writing this way was a huge breakthrough for me. It wasn’t about waiting for a Muse, or having to be in the mood. It was about putting my butt in the chair, opening up the document and doing the work. Discipline alone could nourish talent and inspiration. I liked that.

Seeing my writing as a job to do, while perhaps not the most glamorous or inspirational perspective, certainly has come in handy on the road to publication.

Last summer, my novel,
ROCK PAPER TIGER , was acquired by Soho Press , for Spring/Summer 2010 publication. That is actually a pretty fast turnaround in the publishing world, and it meant that I had a lot of things to do in a fairly short amount of time, with lots of deadlines.

Acquisition and publication processes vary greatly from house to house, so some of my experiences may not apply to every situation. But I hope to give you a sense of what your job, as an author will be like, once you score that publishing deal and have signed your shiny new contract.

Generally you will have editorial revisions, requests for changes concerning story and character. Sometimes these come in the form of an editorial letter, where the concerns and suggestions are outlined. Without going too much into the specifics of my experience, I’ll just say that my editor was awesome and this was not a huge deal for me (for which I am seriously thankful).

At the same time, you’ll have to deal with a number of “housekeeping” issues – things that have to be done that are not directly connected to writing and revising.

The wonderful publicist at Soho (excuse me if I run out of superlatives, but everyone I have dealt with there has been fantastic) told me the single most important thing an author can do in terms of publicity is to have an easily findable web presence. That means a website that comes up when people search your name and the name of your book(s). So, mine is , and in addition, Rock Paper Tiger permanently redirects to the page about the novel on my website (try it! You’ll see!).

Unless you are a web/graphic designer or someone with a lot of talent for design, I strongly recommend that you bite the bullet and hire a pro to design your site. Yes, it costs some money. But you’re going to need tax write-offs anyway, and a professional-looking website signals that you are a professional author. Which, once you sign a contract, you are.

Show the world that you’re a pro. It’s worth it.

Likewise…you’ll have to get an author photo. Yes, you really will. Even if, like me, you are a fairly publicity-shy sort of person. It Must Be Done.

Again, while you may not need to hire a professional photographer (I did, and I’m glad), your photo needs to have a certain amount of polish – in other words, a good portrait, not a casual shot of you and the kids and the dogs and/or cats. Think about your genre too. What sort of “look” helps promote what you are writing?

You will need a short bio.

While I was never asked to write a synopsis (and for that I am extremely grateful!), at many houses, you will be. I definitely have needed blurbs – thankfully I’ve been generally been able to use variations on my original query.

You might be asked to fill out an author survey. Again, this varies a lot from house to house. The purpose of the survey is to identify potential markets for your book and to provide information that will help Publicity and Marketing sell it. Any authors you can compare your work to, whose readers might like yours? What are the most original features of your book? Who might you be able to enlist to review or publicize it? Are there conventions or conferences that might be relevant? In what cities do you have particularly good networks?

You may be asked for a list of authors who would be appropriate to blurb your work, including authors you might actually know and can personally ask.

I found the Author Survey to be one of the toughest things I did. It forced me to think of my book in ways that don’t come naturally to me (I’m notorious for writing stuff that doesn’t quite fit neatly into genre categories).

Meanwhile, what about that book you wrote? You did your editorial revisions, the MS has been officially “delivered and accepted” (which you love, because that means you get Part 2 of your advance!). So you’re done, right?

Uh, no.

Here’s another instance where different houses have different processes. In my case, I next worked on a line edit. This involved minor editorial changes (clarifications, fact checks, fixing awkward prose) and copy edits. After that, the copy editor did another pass.

Then come the galley proofs.

This is kind of exciting, because the “galleys” are the typeset version of your book – what your book will look like when it’s published. But it’s also a challenge, at least for me – by this point, I had read the book so many times, I worried about my ability to catch mistakes. I strongly recommend that you come up with a careful system of checks and double-checks, because this really is your last chance to fix problems and make small adjustments in the text.

(Well, sort of. In my case, a proof-reader did an additional pass and had a few questions, plus I had a little issue that I just had to address. Again, procedures differ; your mileage may vary!)

Finally, your book is off to Production. Does that mean you’re done?

Well, I’m not.

I’m just a little over two months away from my publication date. I’ve had letters and essays to write for various promotional efforts. Bookstore events to calendar (and I guess I’d better start thinking about what I actually might say when I get there!). Interviews to conduct, conventions to attend, blog posts to write. Like this one!

So, yes. Being a professional author is a lot of work. It’s a job. And like any job, there are deadlines, and tasks that are kind of a pain in the butt.

But you know what? It’s the best job I’ve ever had.


Iraq vet Ellie McEnroe is down and out in China, trying to lose herself in the alien worlds of performance artists and online gamers. When a chance encounter with a Uighur fugitive drops her down a rabbit hole of conspiracies, Ellie must decide who to trust among the artists, dealers, collectors and operatives claiming to be on her side – in particular, a mysterious organization operating within a popular online game.

“Few writers would be up to the challenge of blending the worlds of urban China , Iraq , and a virtual online kingdom–but Lisa Brackmann wildly succeeds. Prepare to taste the smog, smell the noodles, and rub the Beijing dust between your fingers. Rock Paper Tiger is a fresh and vigorous work that vividly captures the roller coaster that is life in modern China .” –Eliot Pattison, THE SKULL MANTRA


Lisa Brackmann has worked as an executive at a major motion picture studio, an issues researcher in a presidential campaign, and the singer/songwriter/bassist in an LA rock band. She still takes pride in her karaoke-ready repertoire of bad pop hits and an embarrassing number of show tunes. A southern California native, she lives in Venice CA and spends a lot of time in Beijing, China. Her three cats wish she’d stay put.

Blog: Papertigertail