MONDAY MUSINGS: The Art Of Relaxing

Coffee on the porch

It was a quiet day around the McKye homestead for Father’s day. Hubs had the early morning to do edits on his manuscript and I got to sleep in. Not that this was hard to do since I had stayed up late the night before doing my own writing and keeping an eye out on progress of the thunderstorm. Just in case.

A bit later we had a chance to sit around and drink some coffee outside and catch up on our week before it got too hot and muggy. Chatted about all sorts of things and, of course, the latest changes in stories and publishing. He deplores the need these days of stories having to be nonstop action from the get-go. God forbid that the reader might have to wade through any narrative before someone dies or is kidnapped or some danger rears its head. The need to grab your audience but still do a good set up of a suspense story is a fine balance, I agree. He does make a good point about Michael Crichton, Patterson, Dan Brown, and even Robert B Parker’s books. There is a lot of descriptive narrative, but the point I made was these authors were established long before this new style came into play. I bet if they were debut authors submitting, there would be chunks of that narrative cut. But because these authors are well-established moneymakers who’s going to tell them they can’t? They’re bestsellers. Their name alone sells books.

        

Hubs is an early bird. He should have a lifetime supply of worms by now. The day doesn’t matter because he’s usually up by four or four-thirty a.m. everyday. Sleeping in late for him is the very rare six. Of course the poor dear generally falls asleep in his chair before nine in the evenings. I finally had to order the HD recorder because he can’t seem to stay awake for his shows, which frustrated him to no end. So now he records them. I’m telling you, that recliner is like a lullaby for him.  

I’m not, by nature, a night owl, although I did go through my phase of it many years ago. But with my blog and getting that ready tends to keep me up a bit late—especially when the stoopid formatting issues start to rear it’s ugly head. I make sure I have a good nap to handle that and those are the days I sleep in until eight, otherwise I’m up by six-thirty because that’s prime writing time for me. It's quiet, I'm fresh, and there are no distractions (the internet is off).

I treated hubs to dinner Saturday night at his favorite steak house and plied him with his preferred top shelf margaritas on the rocks with salt. He enjoyed that. Son got his dad Sherlock Holmes: A Game of Shadows and I was able to get him some of his most wanted goodies from Cabellas. I even found the perfect card, featuring a recliner type chair on it and all the sweet mushy stuff. I saw it and laughed. It suits him so well. Then I left the room and shut my office door because he wanted to watch golf. I’m a player not a watcher and televised games tend to drive me bonkers. Tonight we had a nice dinner and watched the, oh so excellent, Game of Shadows.

It was a nice relaxing weekend for the both of us as we’ve been running way too much of late—Hubs with his job as a community Outreach Coordinator for the army, and me running around doctor's offices and getting things in order for Son and college. Some how I don’t remember preparation for college being quite so onerous and time consuming. Just a few more things and we’re done. Good thing. I’m about done in after all this. Last week was hard and I was run ragged by Friday and so practicing the art of relaxation was nice.

• How did you spend Father’s day? Do anything special?

THE FLOWER READER—Review

The Flower Reader 

Elizabeth Loupas 

ISBN: 0451235819 (ISBN13: 9780451235817)

Edition language: English

Five Stars

 

Rinette Leslie of Granmuir has the ancient gift of divining the future in flowers, but her gift cannot prepare her for the turmoil that comes when the dying queen regent entrusts her with a casket full of Scotland's darkest secrets. On the very day she means to deliver it to newly crowned Mary, Queen of Scots, Rinette's husband is brutally assassinated.

Devastated, Rinette demands justice before she will surrender the casket, but she is surrounded by ruthless men who will do anything to possess it. In the end, the flowers are all she can trust-and only the flowers will lead her safely home to Granmuir.

From the author of The Second Duchess comes a rich tale of heartbreak and triumph, dangerous political intrigue, and all set in the glitter of the royal court of Mary, Queen of Scots.

The Flower Reader is absolutely a riveting story that will grab you and not let you go. This story is, at heart, a political thriller set in the reign of Mary, Queen of Scots, and begins the day of her mother, Mary Guise, Queen Regent of Scotland, death.

The story is centered on the silver casket, which is given to Rinette Leslie to deliver to Mary Queen of Scots upon her arrival at Leith, Scotland. The casket has letters from Mary of Guise to her daughter but also ledgers of secrets on the lords of the land and quatrains (prophesies) by Nostradamus as to the throne of Scotland, France, and England and guide Queen Mary in her choices. (This is actually not far fetched as many notables and rulers of the day did consult with him as well as receive horoscopes from him).

Secret agents and professional assassins are dispatched to take the casket. The court of young (she is a teenager) Mary becomes a very dark and dangerous place and Rinette, a lady in waiting and the heroine, is the target because only she knows the whereabouts of the casket.

Elizabeth Loupas puts us in the court of the young queen and Rinette tells the events as she bravely fights to keep her family and manor safe and in her control. She bargains with Queen Mary—the casket for justice in the assassination of her husband. That is her focus throughout the story. Revenge for her murdered her husband.

The Flower reader is, by turns sweet and loving, harsh and dark, filled with danger and sometimes brutality. Through it all Rinette’s focus is on finding the safe path. Her bravery shines through the harshness and betrayal she has to face. She is someone this reader cheered for as both Rinette and I tried to discover who was behind it all. I cheered for her happy ending and all the more so because she deserved it, by god.

For me, this was an engrossing tale from start to finish; rich in historical detail but never let up in tension or excitement of the story.

Just excellent.

MONDAY MUSINGS: Insecurities Of Rebuilding

~Start where you are because yesterday is gone and tomorrow hasn't happened.~

Writing is something I've always done both in the work force and for pleasure.
Each is in its own compartment. Both come from a different mindset. Writing is something I do and for me it’s always been relatively easy—depending upon the purpose. I can create a conversational tone in my writing or generate a very specific piece in formal or business English.

IWSG Articles and Participants

I approach writing for business and pleasure in different ways.

I’m very focused and disciplined when working. Most of my professional writing came with deadlines. I’ve always had a love/hate relationship with deadlines. I very rarely missed a one. Working to deadlines doesn’t give you time to be stuck. You have to find a way through whatever block there is.

Writing for pleasure has been a different kettle of fish. I’m a bit more freeform—whatever catches my fancy would go on paper. A wisp of a dream I’d developed into a story, something I observed and it created a story in my mind, and what I call my, what would happen if…? When I’d get stuck I’d step away and mull it all over. Sometimes I’d come back to it and write what’s perked in my mind. Other times I’d get bored or lose interest and put it away. Not as disciplined as my professional writing.

Publishing deadlines require focus and discipline. I’ve been a contributor in several essay projects. I've written non-fiction industry oriented manuals. Teaching manuals or creative brochures. Most of these were procedural or writing to capture the attention with a set purpose in mind. Fiction publications were anthologies. Again, I had a deadline. I’ve always found that writing comes with roadblocks and corners to get stuck in. When it’s to deadline my mind finds a way around it.

A few years ago I decided to take my creative writing more seriously and work toward publication. I’ve written several novels. I also have quite a few unfinished manuscripts. Some of the unfinished are experiments in different genres and some are those I lost interest in finishing. I didn’t have a deadline on them so I could play a bit; try different things.

I queried some of the finished work and got some positives back. I had a good writing routine down. I was focused. I had some editing that needed to be done—I hate taking my creative work apart and putting back together.

I had my blog which falls into professional writing, I was attending writing conferences and enjoying the whole learning process. Hey, I even tried an elevator pitch on a story not yet written but I had a preliminary sketch on and the editor said she’d like to see it first before I queried it. That floored me. I was on the top of the world in the beginning of 2010.

Then life went to hell. I mean like a fiery comet zooming for impact. Everything changed in the wake of the crash. Things do come in threes—the tragedy of losing my brother at thirty-nine, my son and his difficulties, then my health self-destructing. Crash and burn, baby. Big time. And there was almost no Phoenix to be reborn.

Some writers are able to write through chaos. I’m not one of them. 
In the beginning of my illness, I would try to write. I’d get so frustrated when the words wouldn’t come. It got to the point that as soon I met with any frustration I’d quit. That became a disturbing pattern.

When writing is something you do without thought, when it comes easy; not being able to write is tough. I’m used to words flowing not hiding like shadows in my mind—you see them, they look real, until you try to touch them and they disappear. Having to stretch or reach for words for even a simple paragraph? You feel like you’ve been amputated.

Things are better. I’m better. But I’ve lost time. I’ve lost focus. The only thing that remains of that positive time is my blog and finished and unfinished manuscripts. Contacts.

I’m working at rebuilding the focus and the writing routine. It’s not easy. The burn of determination hasn’t quite returned but I do see the new growth in development.

I set goals. Baby steps where I was once running. Days of two or three thousand words are replaced with a measly five hundred and some days I celebrate when I accomplish two hundred. I remind myself of those in sports that have suffered a serious accident and what they have to go through to regain lost ground. They have to know how hard to push themselves and that’s a fine line.

Insecurities? You bet I have them. Can I break the pattern of quitting when I get frustrated? Will I be able to regain my joy, focus, and self-discipline? Do I want to? There are days I would tell you no. I don’t want to. Those are the weak days.

One thing I have found is feeling sorry for myself, looking behind rather than forward doesn't get me anywhere good. There is always a choice. I can sit in a huddle and whine or I can work through it and celebrate the success I have. Positive or negative. 

I've always chosen positive.

• How do you handle life's setbacks?  

WHEN THE GOING GETS TOUGH

My guest is western romance author Joanne Kennedy. She shares with us her recent battle with Chronic Pain—how she's coped with it and distractions that have helped.

Sometimes when the going gets tough, the tough need a little escape from reality. That’s why I love romance novels. There’s nothing like plunging into the glittering world of the Regency era, joining hunky Navy S.E.A.L.s on a stateside mission, or riding the range with a hot hunky cowboy to take your mind off your troubles.

Once in a while, I hear from a reader who says my books helped them through a difficult time. Writing stories that offer solace when someone is ill or dealing with loss gives my work a whole new purpose.

But this year, the roles were reversed: It was knowing that there were readers out there waiting for my stories that kept me going through my own tough times. Because last year I joined the estimated 35 million Americans who suffer from chronic pain. 

It’s not easy to admit to this. I feel like I’m coming out of some dark closet, or admitting to alcoholism. Though there shouldn’t be a stigma surrounding something you can’t help, we instinctively keep pain hidden, like an injured animal who crawls off and hides so no one will see his vulnerability. We don’t want to risk being dismissed as neurotics or hypochondriacs. Besides, we all know the surest way to end a conversation is to answer the question “how are you” honestly.

In some ways, I was lucky. The source of my pain was obvious—jaw joints severely degenerated from arthritis, and two discs in my neck that protruded into my spinal cord. So nobody dismissed my pain, and there were concrete solutions. But millions of people, especially women, suffer from illnesses like fibromyalgia that are more or less invisible. In addition to being in pain, they have to deal with the fact that some folks—sometimes family and friends, and even doctors—don’t believe their suffering is real.

That’s why those of us who deal with chronic pain need to talk, not about the problem but about the solution. And the first solution is the talking itself, because it’s hard to solve a secret.

The best solution I’ve found is distraction, and the best distraction is creativity. The only really bad days were the days when I couldn’t perform the physical task of writing. For two weeks after my neck surgery, I couldn’t type; I could barely hold up a paperback book and read. All I can say is thank God for podcasts and audio books! They kept me sane.

Once I could write again, I could escape reality and lose myself in my characters and their world. My heroine in Cowboy Crazy is a little troubled and angsty, probably because of how I was feeling when I wrote the book. But rodeo cowboy Lane Carrigan helped her through her tough times, and he helped me, too.

All things happen for a reason, and I learned a lot from this experience. I learned that it’s important to have balance in your life—to get up and walk rather than spending eight straight hours at the computer. I learned that it’s important to listen to your body, and make adjustments when it gives you a little twinge to remind you you’re not taking care of it. I learned to keep trying, to persevere and never give up. Recently I found a doctor who’s able to help me, and I feel like I’m finally on the road to recovery.

Most of all, I learned to appreciate what I do and the people who allow me to do it. Thank you to all my readers for keeping me going. You have no idea how much it means to know you care about my stories. Because of you, the characters I love actually live out there in hearts and minds, and bringing them alive for you is what kept me going through some very difficult days.

• What keeps you going through the hard times? Do you treat yourself to something special, lose yourself in a good book, or take off on flights of creativity? 

COWBOY CRAZY BY JOANNE KENNEDY

 IN STORES JUNE 2012

Sparks fly when sexy cowboys collide with determined heroines in a West filled with quirky characters and sizzling romance. Acclaimed for delivering “a fresh take on the traditional contemporary Western“ Joanne Kennedy’s books might just be your next great discovery!

From stable to boardroom…

Sarah Landon’s Ivy League scholarship transforms her from a wide-eyed country girl into a poised professional. Until she’s assigned to do damage control with the boss’s rebellious brother Lane, who’s the burr in everybody’s saddle. He’s determined to save his community from oil drilling, and she’s not going back to the ranch she left forever. Spurs will shine in this saucy romp about ranchers and roots, redemption and second chances.  EXCERPT

To purchase Joanne’s latest release, Cowboy Crazy, please visit ganxy.com/p/62834.

Joanne Kennedy is the author of four contemporary Western romances for Sourcebooks: Cowboy Trouble One Fine Cowboy, Cowboy Fever, and Tall, Dark and Cowboy. She brings a wide variety of experience, ranging from chicken farming to horse training, to her sexy, spicy cowboy stories. She is a 2011 finalist in the prestigious Romance Writers of American RITA© Awards, for One Fine Cowboy. Joanne lives in Cheyenne, Wyoming, where she is working on her next book, Cowboy Tough (Fall 2012). 
For more information, please visit http://joannekennedybooks.com/. 

BREAKING CODES

It's my pleasure to welcome back Donna MacMeans to Over Coffee. I thought it quite interesting to find that there were personal ads for finding companions and mates as early as the 1800's. Precursor to dating sites in our day. A lesson in the more things change the more they stay the same.
One commenter has the opportunity to win an autographed copy of Donna's latest release, The Casanova Code. 

A few years back, a friend sent me an article about Victorian personal ads:  man seeks woman, woman seeks man...yes, they had those sort of things back then, only they were more eloquent in their phrasing.  Here’s an example:

B.78 Middlesex – Age 25; fair, slight, fond of music, and a lively temperament; would like to make the acquaintance of an educated, refined man not under 30; not necessarily for marriage; wishes to correspond with a gentleman who is cultured and of a sympathetic disposition, either a business or professional man, but must be at least 30, and not more than 50; not a clergyman; a man of broad views and fond of music.July 1898

The ads make perfect sense when you think about it.  The industrial revolution brought people into the cities, expanding the population and changing the methods used to find a life partner.  Personal ads came into being about fifty years after newspapers began to widely circulate, but it wasn’t until the Victorian period that the ads became common.

Which got me thinking...(always a dangerous development)...what if someone knew that a notorious rogue was behind the placement of an ad for a quiet, unassuming female, and what if that someone felt obligated to warn any respondents of the danger they faced.  Thus my group of women determined to save other women from unscrupulous men was born - The Rake Patrol.

I discovered something interesting in my research of personal ads that helped shape the first book in my Rake Patrol series.  Sometimes the personal ads were written in code because the two correspondents didn’t want others “eavesdropping” on their otherwise public conversations. I gave my heroine, Edwina Hargrove, the ability to break code and read some of those secret conversations.  That particular talent gets her in more trouble than she ever imagined possible.

 

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THE CASANOVA CODE:

“A refined gentleman, age 25, of wealth and education, seeks the acquaintance, with a view to matrimony, of a high-minded, kind-hearted lady who prefers an evening of quiet conversation to the lively demands of society.”

Edwina Hargrove knows that this “gentleman” was, in fact, Ashton Trewelyn, a rake notorious for seducing the young and naive. In fact, five decent women have already been tricked and bundled off to the continent for scandalous purposes. There was a way to thwart his scheme though—by shadowing this devilishly handsome Casanova and warning his prey.  If only it were that simple.

Wounded and weary, Ashton Trewelyn returns home to London from the King’s Royal Rifles but soon discovers a coded message that has implications for the Crown and his family.  His only hope to unravel the mystery lies in the enigmatic Edwina’s ability to recognize patterns.  Even as he leads her on a path of secret societies and risque temptations, he discovers she arouses his jaded soul with temptations of her own.  Must they risk everything to decipher Casanova’s Code? EXCERPT

Secret Codes, secret societies, sexy heroes - what more could you want in a romance?  I had a great time writing THE CASANOVA CODE and I’m hoping your readers will enjoy it as well.  Someone leaving a comment on the blog today will win an autographed copy.

I suppose the modern equivalent of personal ads are the online dating services.  

• Have you ever tried one?  Would you ever try one?  What attributes would you advertise for in a partner?  Would you be honest about yourself or take creative license (grin)?  Let’s chat!

(BTW, the first personal ad came from a book called “Classified, The secret history of the personal column”  written by H.G. Cocks, which according to the copyright page, stands for Harry Cocks  - Yup, you read that right.  Poor man!)

Before beginning her writing career in earnest, Donna MacMeans kept books of a different nature. A certified public accountant, she recently abandoned the exciting world of debits and credits to return to her passion: writing witty and sensuous romances. Her debut novel, The Education of Mrs. Brimley, won the 2006 Golden Heart for Best Long Historical. Her second book, The Trouble with Moonlight, won the Romantic Times Reviewers Choice award for historical love and laughter. Originally from Towson, Maryland, she now resides in central Ohio with my husband, two adult children and her kitty keyboard companion, Shadow.

Visit her website 

or Facebook, Twitter

DIVING INTO SELF PUBLISHING—Part II

If you missed Part One, you can read it here.

One of my pet peeves is an author putting out a product that isn’t professional. Your name is your reputation and it’s hard to build a name and brand that represents good quality and all too easy to damage with shoddy work. 


There should be certain expectations that come with the name on the cover of the book. The reader has the right to expect to get as good a story as they would if the book was traditionally published in both content, copy, and cover art. Content editing: does the story work, does it start in the right place, is the POV correct, is there enough tension, conflict, and motivation to carry the story? A good story is so much more than having a manuscript written without errors and in perfect English (copy editing). It’s about writing to entertain a reader and that’s much more difficult. Content is everything and that’s true whether you’re a small indie publisher or self-publishing a book.

In part One, Judi spoke about the whys of self-publishing and the need for self-published authors to put out a professional story and some of the downside.

 “self-publishing isn’t all wine and roses. Self-published authors now take on the role of publisher as well as author. That means no advances and all the up-front costs: Editing (story, copy, line…), a cover, formatting, ISBN, copyright, marketing. You have to be your own editor, art department, publicist, and marketer in addition to being a writer and businessperson.”  

Judi Fennell continues her thoughts on producing a professional looking product. Especially when it comes to the cover art and the technology of producing a high quality book to sell. 

Covers are arguably the best marketing tool you have after word-of-mouth. If the cover is appealing, people will “pick it up.” How many times have authors complained that their cover looks nothing like the book? I actually had to change my heroine’s hair color based on a cover because the Marketing Department loved the image they’d selected for the cover. Okay, I went with it (heck, she was a genie—she could change her hair color at will if she wanted), but guess what?

They changed the cover.

Luckily, they used another model with the same colored hair, but there you go. My vision altered. (I do love the cover, though, don’t get me wrong. And I’m fine with the hair color change; it’s just part and parcel of the TP business.)

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But when I set out to do my cover for Beauty and The Best I knew there were elements I wanted on there. Definitely the hot guy. He’s headless because, sadly the face doesn’t always match the body… But I got to choose him. (And, yes, it was tough. Seriously. Think about all the hours I spent scrolling through pictures of half-naked guys. It was rough.)

I wanted to show the humor and the guardian angel element. That would be the cat with the cockeyed halo.

I wanted a white background. My work has been compared to a lot of contemporary authors whose TP covers are white, and even though this book has the guardian angel slant to it, it’s essentially a contemporary romance.

I wanted to capture Todd’s art and the paint-splattered drop cloth that plays a nice part in the story. But I couldn’t put all of these elements together.

Enter my cover artist, Kim Van Meter.

I’d done research, looked at different cover artists’ work and their turnaround times, and Kim was the one I went with, but there are others out there who do work that is just as amazing. I love the cover and have gotten awesome feedback from readers.

And it looks FABULOUS in print.

Print, you ask? How do you print books if you’re self-publishing? Doesn’t that cost an arm and a leg? Don’t you need to store thousands of books in a warehouse somewhere?

No. You don’t.

I use Createspace for my print versions and, while the books are a little more expensive than TP print books, readers who want the books in physical form are getting an awesome product (if I do say so myself). It’s gorgeous.

So how does one actually self-publish?

Write the story. I can’t stress that enough. You can spend hours, days, weeks, on the other aspects, but if you don’t have the story, you’re wasting your time. Use beta readers to get the story as best as it can be. Then hire an editor. Edit your book. Make it the best it can be. Those people who do no promoting and their books skyrocket? That’s because they’ve done their homework on the most important aspect of this business: they wrote the best book they could.

Get a cover. Whether you do it yourself or you hire someone, make this cover PROFESSIONAL looking. I can’t stress that enough. Nothing says “cheap product” than a sub-par cover. Research other books in the genre you’re writing. Take a look at the best sellers. What is it about their covers that grab your attention? Who are the cover artists? What elements do you want on your book?

Deal with the technology. Or, if you don’t want to figure out formatting and uploading and ISBNs and Bowker’s site, and whether to do KDP Select or Nook First, or free books, or giveaways… hire someone.

*** Full disclaimer: I have a formatting site: http://www.formatting4U.com. Check me out. Many satisfied REPEAT clients and reasonable prices. Referrals for other services. Excellent turnaround time. And hand-holding all the way. ***

Self-publishing is a business all on its own in addition to the writing business. That’s very important to remember. You have to switch hats from the comfortable creative author hat to something that’s maybe outside your comfort zone. Join some indie and self-pub loops; the information you can find there FOR FREE is priceless.

But most of all, write. Having one book up is nice, but it’s the multiplier factor of having more than one, especially if it’s a series, that will bump up your sales to where you might be able to leave the Day Job and focus solely on your writing. I’m not there yet, but I’m hopeful.

Am I still pursuing TP? Yes. Why, if self-publishing can be the way to Day Job and artistic freedom? Because, as with anything else, having all your eggs in one basket might not be the best thing. Publishing is constantly changing; no one knows what will happen next. I’d hate to ditch the security of a Day Job for the Wild West of Publishing only to have a tornado come along and turn that Wild West into a dustbowl. But that’s my path; it might not be yours. I know other authors who say they’ll never traditionally publish again. Why give away 64% of their royalties? It’s a compelling argument and may change my mind as I bring the next books to market. (Look for If The Shoe Fits, book #2 in the Once-Upon-A-Time Romance series after Beauty and The Best, and Through The Leaded Glass, a RenFaire time travel romance coming soon!)

And a peek at Magic Gone Wild which comes out August first: 

You can read a short excerpt Here.

Judi Fennell has had her nose in a book and her head in some celestial realm all her life, including those early years when her mom would exhort her to "get outside!" instead of watching Bewitched or I Dream of Jeannie on television. So she did--right into Dad's hammock with her Nancy Drew books.

These days she's more likely to have her nose in her laptop and her head (and the rest of her body) at her favorite bookstore, but she's still reading, whether it be her latest manuscript or friends' books.

PRISM and Golden Leaf Award winner and ARe best-selling author, Judi loves to hear from her readers. Check out her website (www.JudiFennell.com) for excerpts, reviews, contests and pictures from reader and writer conferences, as well as the chance to "dive in" to her stories.

DIVING INTO THE SELF PUBLISHING POND

This is part one and I'll be running part two on Monday, June 4th.

A 'Round the cup discussion. 

Most writers, who want to be published, are reaching for traditional publication. That's their goal. These authors have worked long and hard to be traditionally published. Now, we have traditionally published authors who are self-publishing many books in addition to their traditionally published work. Why?


I asked a friend, Judi Fennell, to give me her thoughts on why she chose to also self-publish a series of books. What's the appeal? How hard is it? Now that she has books in both markets, I was curious about what conclusions she drawn. So she shared her thoughts on why she chose to dip into the self-publishing market. One thing stands out in these articles—these authors (I know many) have a different mindset when it comes to the business of writing. They have to be to make it a success.

Those of you who have seen my Tritone Trilogy (Mermen off the coast of the Jersey Shore), may recognize the “dive into the romance!” tagline. It was funny, punny, and tied the series with the romance, but now I’m using it to talk about the fact that I’ve dipped my toes into the self-publishing pond with Beauty and The Best. 

Why, you ask?  I mean, I’ve worked so hard to be traditionally published (5 books, #6, Magic Gone Wild, comes out August 1 and is available for pre-order I'll have a sneak peek of this one on Monday!), why go the self-pub route? 

I’m like a lot of other traditionally published writers, and those who haven’t yet been traditionally published (henceforth TP): we have books that NY just doesn’t know what to do with. Self-publishing gives us the opportunity to share our books with readers.

NY has big rents. They have overhead. They have salaries. They used to have marketing budgets and editors who could grow an author.

Not anymore.

Nowadays, it’s all about the bottom line, especially with the new kids on the block: Amazon. To achieve those bottom lines, NY needs to make sure they’re going to make money on a book. It’s not always advisable, then, for them to take a chance on a new author, or a new subgenre, or a storyline they haven’t seen before, or finish out a lackluster series. Tried-and-true is pretty much the way they hang.

But publishing is changing. Reading is changing. And the reading public is changing with them. E-Readers are now on our phones. Kindles, Nooks, iPads are all over the place. I was one of those who thought I’d never give up on paperback books, but I have to say, that One-Click buy button makes everything sooooooo easy. Especially if I finish a really good book at 11 pm and just have to find out what happens in Book #2. I can get it instantly.

We were on vacation two years ago and on the plane, Kid and I were talking about a book I recommended. We opened up the eReader and downloaded that book before the “Turn off your electronic devices” call sounded. Kid was entertained the entire plane ride (which meant Mom got to enjoy her book…)

You can read more HERE

But back to the reason I self-published. My first book (and yes, there will be more) was my American Title III finalist, Beauty and The Best. This book had come this close to being picked up by TP, but two editors left the day I’d submitted revisions to them. Yeah, two at different houses at different times. I’d gotten that far and then nothing. My current editor has seen it twice, but she didn’t “know how to market guardian angels.”

Um, okay. I will.

Readers have seen this story for years. It was in the American Title contest. It was in the Gather.com/Simon & Schuster First Chapters Contest (the only Romance to make the Top 20 finalists out of over 2,600 manuscripts). Its won contests. The opening line is a keeper:

There’s a naked man in my kitchen.

Now, finally, I have the ability to bring it to my readers.

I’m on a lot of self-pub and indie loops and I see the same thing with other writers. Their editors didn’t know what to do with this new subgenre they’re writing. The editors didn’t want to change what was working. So the authors have put these stories up themselves and, finally, they’re able to make a living at being a writer. I say finally because a midlist TP author really can’t, not with one or two books out a year and a 6% royalty rate.

Plus, authors can now bring out more books a year, at a lower price, which is not only to their benefit, but also their readers’. Compare my TP book prices of $5.38, to the $2.99 I can offer Beauty and The Best at. Self-pub authors see sales figures HOURLY rather than twice a year.

What’s the appeal of self-publishing?

1. The ability to actually make a living as a writer
2. The ability to put out more books a year.
3. Self publish backlist rights to books the author has written 
4. Ultimate control over our story from editorial to the cover (something most TP authors have ZERO say in. 
5. See monthly income rather than twice a year—as TP contracts pay 
6. Self-published authors are paid 70% of the cover price (compared to 6% TP) 
7. Write the stories we've always wanted to write but no one “knew what to do with.”

Of course, self-publishing isn’t all wine and roses. Self-published authors now take on the role of publisher as well as author. That means no advances and all the up-front costs: Editing (story, copy, line…), a cover, formatting, ISBN, copyright, marketing. You have to be your own editor, art department, publicist, and marketer in addition to being a writer and businessperson.

Sure, there are stories of people putting a story up and doing nothing else and the book takes off, but that isn’t the norm. You have to get the word out. You have to have a good, professional product. Your story could be great, but if you don’t have a clue about spelling or grammar or leave plot holes wide-open, readers will call you on it.

Covers are arguably the best marketing tool you have after word-of-mouth. I’ll talk about that more on Monday with part two. How to choose the right cover, editing, and how to actually self publish a book.

• Writers, I'm curious to hear your thoughts on publishing—whether you've gone both ways or by passed traditional publishing altogether. What are you seeing?