PART TWO: HOW TO BECOME A BEST-SELLING AUTHOR IN 20 YEARS OR LESS

Today’s guest is New York Times and USA Today best-selling author Olivia Cunning with part two of her special two part series on finding success as a self-publishing author. Part one, covering her early attempts at publication, is here.

 Part Two: My Own Brand of Insanity

So my first traditionally published book, a rock star erotic romance, was having a little success. I was far from quitting that day job. With my second book, I started to gain some popularity. With the third, I hit the USA Today bestseller list for the first time. Then all of a sudden, the erotic romance genre exploded with the success of Fifty Shades of Grey. People were looking for more sexy books to read. That’s when my career really took off.

It was also at this time that the self-publishing craze took hold and I decided to try my hand at it. I started with something a little different, a time travel erotic romance series (Lovers’ Leap) where the lead characters travel through time quantum-leap-style and fix the sex lives of people in the past. I love the premise. I love the characters. I love everything about that series, except that I don’t have time to write more of it. And it pretty much sells nada. Even with my best-selling-name on the series, people don’t buy it. Why? Because I wasn't being insane enough. I needed to do the same thing over again. Lovers’ Leap was just too different from my norm. (This is a good lesson for novice authors).

Since the Lovers’ Leap series flopped—and continues to flail like a fish out of water—I started writing a different rock star series with a shorter, serialized format, One Night with Sole Regret. And… that’s when it happened for me. When I could finally make a career out of writing and make good money doing what I dreamed of doing.

My first two One Night with Sole Regret books did very well because fans of my Sinners series were waiting for my traditional publisher to get its shit together—I mean, publish the next book. Because Sole Regret was less expensive than my trad pubbed books, I picked up new readers. Many of those went back to read Sinners. Then my fourth Sinners book hit the NY Times best-seller list and my third Sole Regret came out at about the same time and the two releases fed off each other. A delicious vicious cycle. After a few months of smashing success, I quit the day job and started running my own self-publishing business. This is where the late night, sleep deprived, sugar high induced rants that Sia “enjoys” come in.

Self-publishing is not as easy as I thought it would be. Especially since I’m a bit of—cough a complete cough—control freak. I need to do everything myself. If the book doesn't get done and I spell misspell “mispell” and the cover is stupid and I released it on a day when five big names in my genre also released, it all comes back on me. I’m responsible. I can’t blame anyone but me.

So what does this kind of responsibility look like?

I write the book. I edit. I rewrite. I edit. I send to beta readers. I rewrite. I send to my editor. I rewrite. I edit. I re-edit. I re-edit some more. Notice all those I’s in there? And how little writing is involved now?

Okay, the book has been edited and re-edited dozens of times, I can finally collect my cash, right? WRONG! I still have to create the cover, format, upload, distribute to various sites, and market and promote, and market, and market, and promote. I also have to answer reader questions, which come at me through social media and email and my blog and other people’s blogs and who knows how much I miss. I try to interact with fans online while avoiding the negativity that seems to slap me in the face when I least expect it. I never take a day off. I might not write every single day, but I’m doing something related to self-publishing all the time. And don’t get me started on the pain that is bookkeeping.

Traditional publishing is difficult to break into, but it does take a lot of pressure off an author. Someone else does most of those “I” tasks. So that’s why when I was offered a cushy advance for my next series, I said, “Thanks, but no thanks, I’m going to self-publish it.” Say what? You read that correctly, after spending twenty years in pursuit of traditional publishing, now that I’m in a position to get good, guaranteed advances, I turn them down.

Do I regret leaving traditional publishing behind to pursue self-publishing full time? Not at all. I like having control, but it’s a lot of work and it isn't easy.

So, have you figured out the secret yet? On how to become a best-selling self-published author? I’m here to share all my knowledge and expertise, right? So here it is:

The only one who can guarantee your success in self-publishing is… no one. It isn’t guaranteed. Some of it is working hard and producing the best book you can write. Some of it is knowing how to market and gaining reader attention and maintaining reader loyalty. And most of it is pure dumb luck. If I knew how to ensure luck, I’d share the secret, or maybe I’d charge for it, but I wouldn't keep it to myself. I’m baffled that so many authors self-publish their debut novel—without twenty years of rejection angst to back it—and not only succeed, they flourish. That’s amazing! I wish I could have done that. That’s who you should seek advice from. Not me. My method of success isn't a method at all. It’s madness.

So you too can become a best-selling self-published author like me! But I can’t tell you how. Every journey is different. You have to find your own path. And maybe you do have to be a little insane and keep persisting at the same thing—that thing you believe in, that book you wrote, that dream—and expect amazing results. 

Because only when I fed my insanity did I finally find success.

Even Sinners need love... 

When Sinners tie the knot, things don't always go as planned.

Combining her love for romantic fiction and rock 'n roll, Olivia Cunning writes erotic romance centered around rock musicians. Her latest release, Sinners at the Altar, is available at Amazon, Barnes and Noble, and other retailers.

DOUBLE TIME: Interview with Trey Mills.

It's my pleasure to have Olivia Cunning and Sinner's rhythm guitarist and backup vocalist, Trey Mills as guests. Trey is one sexy guy and between him and Dare, one tends to hyperventilate in their presence. Fortunately, Olivia was kind enough to bring a nice paper bag for me to breathe into. Thanks Olivia! 

Trey, I've often wondered why you didn't join your brother’s band? Exodus End is a really good band. Why the Sinners instead? And Darren is a hot one, in my opinion.

We’re just spreading the Mills’ brother talent around a little. We didn't think the world could handle that level of awesome all at once. Heh, just kidding. 

Sinners has a certain feel. Much more relaxed than Exodus End. Besides I’d rather play guitar alongside Brian. He’s willing to share the spotlight. My brother is a stage hog. A bit of a control freak. Thinks he needs to dominate every aspect of his life. Don’t tell him I said that. Besides, Dare was already establishing himself as a talented professional guitarist when I was thirteen-years-old. That will cramp any aspiring rock star’s style. Who wants to share a stage with a geeky kid? How was he supposed to know that I’d outgrow that look? Thank God, I did. Darren was always good-looking. The ass.

You’re known as quite a party animal. Men and women seem to be all over you. Rarely the same ones twice. Your dressing room door seems a bit revolving. How do you keep everything straight? Or do you?

I have a great memory. I never forget a good piece of a– I mean, I keep track in a database or something. But I don’t have to worry about that anymore. I've given that up. Don’t need it anymore.

I have to say, you’re looking a bit more relaxed, more at peace. I’m wondering if a sexy female rhythm guitarist might have something to do with it? New member of your brother’s band, isn’t she?

Reagan Elliot. She is working with Exodus End for the time being. Poor woman. I don’t think she’s realizes what a bunch of workaholics those guys are. Yeah, they play hard, but who has the energy to play when you work too much? There’s another reason to be in Sinners instead of my brother’s band. More play time.

Mind sharing a little bit about Reagan with us?

She makes me laugh. Amazing instrumentalist. You should hear her play. She’s also cute, if you like that outspoken, tom-boyish type. I totally do.

You were there during her audition, weren't you?

We couldn't see them during the audition. I thought she was Brian, lead guitarist of Sinners. I've never met anyone who could play like him, so when I did, well… it was lust at first solo.

Now, this might be a bit intrusive, but I heard her call you her boyfriend…? You, who will party anytime anywhere and with anybody, is now a boyfriend? This is going tick off some of your fans, you know.

I was just waiting for the right woman. Sure I had to try out a lot of them before I found the right fit, but I’m sure my fans will understand. Not that they have a choice.

But I've also seen her with a really hunky, yowsa, guy, Ethan. I thought he was her boyfriend? 

They used to date. He is a looker, isn't he? Now he’s her bodyguard. Every hot woman rock star needs a bodyguard.

One of the Sinners just became a father. You know there are quite a few people who think rock stars aren't supposed to be married, much less have children. That it’s not a healthy environment for families to flourish. Care to comment on that?

I’m not sure why anyone would think that. Rock stars are people, just like everyone else. It’s tough to have a family when you’re on the road a lot, but I have lots of friends in the business who have successful marriages and happy kids. I don’t plan to ever be one of them, but I know any one of my bandmates would make a great father. I mean, Sed wants eight kids. Eight kids? What in the world would you do with eight kids? I guess he aspires to be octodad and have his own reality show or something. And poor Jessica. Her lady parts will never recover from that.

Speaking of lead singer, Sed Lionheart, he mentioned that the days of “estrogen on the tour buses was just a temporary situation.”  At the time, both Myrna and Jessica were traveling on the tour bus. From what I saw recently, I’d say estrogen seems to still have a presence on the bus. In fact I caught a glimpse of a really hot woman, dressed in a pink waitress outfit with your band’s drummer Eric—she dropped her menu and I got a look at it. Wow, that’s quite a, um, unique menu selection there. Who is she?

That had to be Rebekah. She’s our front of house soundboard engineer. So she’s permanent part of the tour. She mixes the sound for our live shows. We’d keep her even if she didn't make our drummer, Eric, the happiest dude on the planet. Not sure what she’s sees in him. It can’t possibly be his lame sense of humor.

The band’s bassist, Jace, has been seen with a gorgeous, but tough looking, woman. Are they a couple? When did this happen?

Tough? Aggie’s a pussycat. It’s her darker side, who goes by Mistress V, that you have watch out for. When Mistress V is in her dungeon, she’ll drive you to your knees. Aggie was on tour with us in Canada helping Jace with his, um, little problem, but she hasn't been on tour with us since. Not that I minded having Aggie on the tour bus. She kicks ass. Literally. Don’t tick her off.

She has a dungeon? How do you know about it? Have you gone there yourself?

She and Jace give lessons to couples who want to explore the darker side of their sexuality. 

I couldn't wear these much now. Heels are too high
.

And maybe I've been there, maybe not. If you’re interested, I could give you her card. I think she’d train you to be an awesome domme, Sia. How’s your aim?

Awesome, huh? I have my own leather, thank you very much, and my aim is actually quite good, Trey. Of course, I’m not as good with my left as I am with my right. I need more practice. Are you volunteering?

Not me! But I'm sure Jace would volunteer.

As a popular band, what are some of the good things that have come your way? What would classify as a downside?

As far as I’m concerned, everything about being a part of Sinners been great. Amazing. I’m the luckiest guy in the world. I get to hang out with my best friends and make music. I meet a lot of people all over the world. The fan adulation is rather nice.

I know you suffered an injury and had some problems not long ago…?

There have been a few dark spots on my cherry life. I suffered from a head injury a couple of years ago, which I thought was going to end my career, but it doesn't bother me these days. And I might have had a bit of a run-in with a painkiller addiction soon after that, but I wrote a song about it and the guys thought it was good enough for the new album. Writing it was very healing for me. I sing part of it onstage to remind myself how low rock bottom feels. Because I’m so far from rock bottom now, it’s hard to remember how dark things can become.

Currently, things are great. I can’t imagine life getting any better.

Trey, thank you for taking the time to chat with us. I wish you and Reagan the best!

BUY: AMAZON, B&N, INDIEBOUND

DOUBLE TIME--Sinners on Tour Series

He Craves Her Music and Passion

On the rebound from the tumult of his bisexual lifestyle, notoriously sexy rock guitarist Trey Mills falls for sizzling new female guitar sensation Reagan Elliot and is swept into the hot, heady romance he never dreamed possible.

She Can't Get Enough of His Body

Ecstatic to be on tour learning the ropes with Trey's band, The Sinners, Reagan finds she craves Trey as much as she craves being in the spotlight.

They Both Need More...

When Reagan's ex, Ethan Connor, enters the scene, Trey's secret desires come back to haunt him, and pleasure and passion are taken to a whole new level of dangerous desire.

Combining her love for romantic fiction and rock ‘n roll, Olivia Cunning writes erotic romance centered around rock musicians. 
  
You can find Olivia: 
  
Website, Blog, Facebook Fan page

.

And Now for Something Completely Different

Apologies for the lateness--stoopid internet!

My guest is romance author, Olivia Cunning. She is the author of the hot new series published by Sourcebooks, Sinners On Tour (and #1 on Amazon in Kindle Fiction). I love this series.   

I've known Olivia for several years and have had the privilege of reading some of her other stories. She's an excellent storyteller and prolific writer.  My reaction to several of her books has been, OMG, you need to get this published, it's great!

I'm happy to say she has decided to publish her series, Lover's Leap. It's the perfect fun summer read.

She shares with us a bit about the first in the series and what's coming in the second and third book, plus a treat for the readers.  


I’ve made a name for myself with my hot, erotic romances about rock stars. My fictional band, Sinners, has fans all across the planet clamoring for more, more, MORE! So when I found out that the next book in the Sinners on Tour series won’t be available for at least another year, I thought, Now what? This waiting around and patience stuff is so not my style. Neither is thinking inside the box. First off, everyone knows that rock star romance heroes don’t sell. Oh really? I think I have some evidence to the contrary. I’ve also been advised not to cater to my fans, not to stray from my subgenre, and that self-publishing is not a valid option for any serious author. I’m really thinking outside the box now.


Meet Lara and Reece...


Lara Kensington is living a perfectly mundane life as a museum curator, when bad boy treasure hunter, Reece Jerhico, leaps into her life. Literally. Obviously distressed, Reece tells Lara that one year in the future she will be murdered. The evidence he uses to back up his incredible story doesn’t convince Lara. She thinks he’s crazy. Especially after he claims to be her future fiancé. Lara would have remembered dating someone as delicious as Reece Jerhico. Hot as Reece is, Lara has a difficult time believing anything the man says until the broken amulet he wears around his neck transports them into different bodies, during a different time, in a different place--an ancient place, a cold place, a place where Lara arrives naked, hysterical, and... Norse.


On the run through time, attempting to escape a man who is hell-bent on Lara’s lack-of a-future becoming a reality, the couple must leap from one time and place to another just to stay alive. In the first volume of this sexy and humorous new series, Lara and Reece share an existence with a ruthless Viking and his captive bride and then with a noble medieval knight and the feisty lady he is determined to win.


You can’t take anything for granted when you’re loving on borrowed time.

And this is what happens the first time Lara realizes those around her aren’t seeing the real her. Here’s a little peek behind the cover:


Every nerve ending in Lara’s body was alive with excitement. She didn’t understand any of this. She wasn’t the type of woman who got all stupid and excited over a man and a few vulgar words. It just wasn’t her. Was it?


Reece grinned at her. “Don’t look so mortified, sweetheart. It took me months to figure out that you like dirty talk. It really turns you on, doesn’t it?”


“Does not!” She shoved him away, to flustered to be angry about the knowing chuckle he emitted.


“Why don’t you go see if someone has something you can wear?” he said, as he continued undressing. “If you keep dropping those pants, I can’t be held accountable for trying to get in them.”


She scrambled out of the room, holding up her pants with one hand as she fled. She wasn’t going because he told her to. Or because she was so aroused that she’d probably let him get into her pants with no protest. Or that he was getting naked and she so wanted to ogle every inch of him. She was fleeing his presence because she wanted to. Yeah.


She closed the door behind her and went to find someone who looked like they knew what was going on. A tired-looking, middle-aged woman stood near the center of the main room, stirring a pot of stew over the fire. Along the walls of the longhouse were bunks built into the wall. Situated in front of the bunks were long, wooden tables. Some of the men were sitting on the bunks talking amongst themselves and enjoying enormous mugs of what Lara decided was mead.


As Lara passed one of the bunks, she heard a loud grunt. She caught sight of a large, blond man rhythmically thrusting into the flushed woman beneath him before he grunted again and collapsed on top of her. They were having sex right out there in the open! No one seemed to notice but Lara. Wide-eyed, Lara diverted her gaze and made a beeline for the woman standing over the fire.


“The chieftain would like some warm water so he can wash,” Lara said in perfect Norse, surprising herself again.


“Well, I ain’t about to get it. I’m cooking here, if you can’t tell.”


“I will get it. I just need to know how.”


Lara glanced down at the interesting stew bubbling over the fire. Various roots and chunks of meat floated to the top and sank beneath the rich broth again as the woman stirred. It didn’t look very appetizing, but it smelled edible. Lara’s stomach growled. She wasn’t sure how long it had been since she last ate. They’d been offered no sustenance except for a bit of water on the boat ride here.


“Well, fastest way would be to grab a pot of snow and melt it over the fire, now wouldn’t it?”


Lara realized the woman was insulting her intelligence, but she had no choice but to ask. “So where do I find a pot?”


The woman nodded towards a wall near one of the bunks.


“Thank you,” Lara said, “My name is Helga.” She hadn’t meant to say Helga. She’d meant to say Lara. She tried again. “Helga, my name is Helga.” Every time she tried to say Lara, Helga came out instead. “Helga. Helga. My name—”


“Your name is Helga, I understand.”


“No, my name is,” Lara gritted her teeth, concentrating very hard to say her real name, “Helga.”


The woman gave her a very strange look, which she definitely deserved. With a frustrated huff, Lara gave up on niceties and went to collect a pot from the wall. She hurried to the end of the long house, tripping over the ballooning legs of her pants. She pushed the heavy door open and stepped outside. At once, she realized she was missing something important. Shoes! She’d taken them off soon after climbing into Reece’s bed. It was freezing. She did a high-stepped march to a bank of snow next to the cleared walking path, scooped snow into the pot and high stepped it back into the building. It had been a long day. She knew she had lost her reasoning ability, but walking barefoot through the snow seemed a tad over the top. But not nearly as ridiculous as being unable to say your own name.


“Lara. Lara. Lara,” she repeated under her breath on her way back to the fire. People were staring at her as she passed. Not that she blamed them. She could do this. She could tell the cranky, tired lady her real name. She set the pot of snow next to the fire and stood up confidently. “Helga!” she announced loudly.


The woman shook her head.


“Damn it,” Lara cried. “I give up. I can’t say Lara no matter how hard I try.” She glanced up at the woman. “I said it.”


“You said what?” She was obviously getting annoyed.


“My name.”


“Helga?”


“No, my real name. It’s Helga.” Lara stomped her foot angrily. “Helga.” She huffed out an annoyed breath. Forget it! The snow was starting to melt. “Eirick…” She’d tried to say Reece, but Eirick came out instead. “Eirick…”


“What about Eirick?” the woman asked.


“Eirick told me to find appropriate clothing.”


“Ingrid,” the woman called to a young girl. “Bring this daft woman a dress to wear. She looks about Olga’s size.”


“Yes, mum!”


So she was labeled as daft? Well, she supposed it was fitting, the way she’d carried on about her name. What kind of lunatic tells someone her name twenty times? A few minutes later, the young girl brought Lara a woolen gown of deep blue.


“This will look very pretty with your blonde hair,” the girl said. She handed the gown to her and scampered away before Lara could thank her.


“Blonde hair?” Lara murmured, perplexed. She had brown hair, some reddish highlights, but in no way was she a blonde. She used the bottom of her linen shirt as a potholder as she picked up the pot of melted snow and glanced down at her reflection. Instead of her own familiar face, some beautiful blonde woman stared back at her. Lara screamed.

Buy: Smashwords, Amazon. Book available in ebook format and soon in paperback

So what’s in store for the rest of the series?

In book two, Reece and Lara will continue their adventures in a Turkish harem and then in Feudal Japan. I don’t know where they’ll go after that.

I’m going to let the fans decide.

That’s right. Fans will choose the next two whens and wheres.

Should be fun! And a little different.

• Where do you think it would be fun to send Lara and Reece?

Olivia Cunning blog, website (you can see what else she's working on), Facebook