Friday, June 18, 2010

Wild Wicked & Wanton--Christie Craig & Faye Hughes

I had the chance to interview two authors who swear they were separated at birth and are really sisters. Hmmm, I'm wondering if their respective parents know about this? Christie Craig and Faye Hughes, are both southern women and this is evident in their writing. I warn you now, never be taken in by the whole butter wouldn't melt in their mouths and those sweet, sweet drawls. Underneath all that sweetness there are brains that work better than a well oiled steel trap. If you've read their books you will find that hot southern nights do spawn some hot activities and they both write them so well. And a word of warning; never tick off Christie. She bypasses the whole come to Jesus chats and has a special place just for people who do. 

Christie and Faye conduct various workshops at writing conferences, (in fact you'll have a chance to take one of their workshops if you go to RWA National) have an online site called Write With Us and their courses are adaptable for online classes as well as in person. Definitely check it out; it's a very interesting site. 

They have also written two non-fiction books together, The Everything Guide To Writing A Romance Novel, and Wild, Wicked & Wanton:101 Ways to Love Like You're In a Romance Novel.
 
My curiosity was aroused and so I chatted a bit with them regarding their latest, Wild Wicked & Wanton, and working together as co-authors, among other things.
 
Please welcome to Over Coffee, Christie Craig and Faye Hughes.
   
  • I know both of you write fiction, I've read some of your books, so tell me a bit about yourselves, if you would.
Christie Craig: An ex-waitress, I grew up in Alabama with a southern family who used humor as a coping method. Laughter was how we dealt with good times, bad time and really sucky times. I was the only girl between two brothers who thought burping and making farting sounds with their armpits was dinner conversation. I married the wrong man way too young, divorced, was a single parent, and then found my real life hero later on. Being Southern, and from a long line of storytellers, I had inherited a bit of the talent. But being dyslexic, writing was something I sucked at. It took me ten years of learning and trying and retrying to sell my first book. And only thirteen years later to sell book two. However, all those years of struggle must have taught me something, because the day I sold book two, I sold three other books. Talk about feeling as if I’d won the lottery. My stories are Southern, funny, and have a bit of sizzle to them. And because I’m a Scorpio and have been known to get ticked off occasionally, I also throw a little murder in my books. My logo is Sexy, Suspenseful And Seriously Funny. And I try to live up to it.
 
Faye Hughes: When Christie and I first met back in 2005 on a writers loop, I told her I thought we might be related because, I swear, we are so alike in so many ways we could be sisters. We’d even lived in Southern California at the same time and a few blocks or so away from each other, too. We shopped in the same stores, frequented the same restaurants and clubs, probably even ran into each other in the ladies’ room a few times, but we never met until years later. I just find that remarkable. Now, I’m not from Alabama. I grew up in Mississippi, which is right next-door. I always wanted to be a writer, and I started my first novel when I was nine. It was about an 18 year old college freshman, a wild mustang and the struggle between environmentalists and ranchers in Montana. Um, I did say I was nine, right? And living in Mississippi? LOL. 
 
  • Aside from writing romance you also have writing workshops. www.writewithus.net What are some benefits of taking your workshops?
FH: Oh, that’s a great question, thanks for asking it. Christie and I love doing workshops and we did our first one together at a writer’s conference, we discovered we had the same approach. (I’m telling ya, we have to be related. And with Mississippi and Alabama being so close . . .) Anyway, we try to make a promise to the people attending our workshops that if they’ll give us their time, we will give them three things in return: we will entertain, motivate and educate. And I think we accomplish those goals. We make our workshops fun and inspiring and, yeah, you might even learn a thing or two. Speaking of workshops, we will be giving one on surviving rejection at RWA National in Orlando with literary agent Kim Lionetti of BookEnds and editor, Rose Hilliard of St. Martin’s Press.
 
  • Are the workshops a compilation of subjects you’ve spoken about at conferences or new material?
CC: Both. We’ve both been writing so long and have given workshops, writing articles for writing magazines over the years. I personally taught an on-going writing class for about five years. And since Faye and I wrote the book The Everything Guide To Writing a Romance Novel, we’ve covered a lot of subjects. So sometimes we pull from our book and sometimes when we’re brainstorming workshops for conferences, we will hit on a new subject or just a new approach to an old subject. And if we still can’t come up with something we must make up stuff. LOL. Hey, we’re fiction writers.
  • This is the second non-fiction book you two have written. What inspired you to write non-fiction to begin with? And how did you come up with such an idea?
FH: When people ask me this question, I always answer by saying that Christie called me up one day and said, “Do you want to write a book?” (You have to imagine her saying this with her Alabama drawl, too. LOL.) I told her sure, thinking she was joking and the next thing I knew, we had a contract. LOL.

Seriously, though, here’s how it happened: Christie had written a book for Adams Media several years ago called The 250 Questions Every Homebuyer Should Ask. They liked working with her and so when they decided they wanted to do one of their Everything Guides about writing a romance novel, they asked if she was interested. She called me and asked me what I thought about the project—CC and I were critique partners. She’d just sold three books to Dorchester and was going to be tied up writing those. I told her I thought it was a great idea and she should do it. I insisted she do it, in fact. And that’s when she said she’d do it but only if I wrote it with her.
 Christie, don’t you agree?
 
CC: Yup, I’d say they’ve worked out very well. Co-writing a book with someone can be tricky, but we found our work ethics, our dedication to the project really were the same. Also our writing voices complimented each other. It was a win/win.
  •  You’re a writing team. How do you handle creating a book together?
CC: We piggyback. And believe me, having Faye on my back isn’t easy! LOL. Seriously, when we decided to try to write another book after The Everything Guide, we just started brainstorming ideas and talking about possible subjects that we felt we had some knowledge in and then one of us would throw something out and the other one says…”Hey, that’s not too shabby of an idea. Maybe if we did tweak it like this it might work.” Since both us do mysteries, we considered the idea on how to kill an ex. But in the end we decided it might be too incriminating.

FH: Yeah, especially since we have all of these agents and editors buried in Christie’s compost heap in her back yard. Oh, and I think there is also a Weight Watchers attendant out there who made the mistake of telling CC she’d gained a couple of pounds one night at weigh-in. Trust me. Huge, HUGE mistake. LOL

  • Do you have any difficulties/differing opinions? Say, in how a subject is or has been covered as you’re writing. How do you handle differing opinions on a subject you both are writing?
FH: Okay, I did mention CC’s compost heap, right? LOL. Okay, seriously, I can honestly say that CC and I have never had any major arguments about this although we do have differing opinions. We decided in the beginning that we’d do a 50/50 breakdown of the work. We’d agree on the topics and then we’d choose the ones we want to write. If either of us has a problem with a chapter topic, that chapter would get added to our list. (It may sound crazy but it works for us.) Then we’d critique each other’s work and point out any problems we had but the ultimate decision about the chapter would be made by the author of that chapter. I think it honestly helped that we were critique partners first. I respected her writing and she respected mine. Our voices mesh and we both have the same goal when we write together – to write the best book possible, so we always put the work first.


Oh. One more thing. We also have this agreement that when people tell us, “Oh, I loved XYZ chapter or scene,” that we tell them, “Thank you, that’s the one I wrote.” But if they say they weren’t that happy about PQR chapter or scene, “Oh, that’s the one SHE wrote.” LOL

  • What made you decide to write a non-fiction book for women about loving like you’re a heroine in a romance novel?
CC: I’ve written over 3000 non-fiction articles for magazines and while I loved that career because it allowed me to stay at home while I continued to write novels. However, since I was selling novels I only wanted to write non-fiction that somehow helped support my fiction career. Faye and I were brainstorming once and we both agreed that if real women spent anywhere near as much time plotting their relationships as a romance author plots her novel, there would be more happily ever afters in real life. That sort of got us piggy backing and thinking of how we could use this concept in a non-fiction book. And bam! We realized that our romance heroines actually could teach real woman a lot about love.

  • What do you hope readers will take away from reading this book?
CC: Like Faye said, when we give workshops we tell everyone our goal is to entertain, motivate and educate. I personally think that it’s the same with our books. WW&W is written to entertain you, to inspire you by giving you hope that you too can be happy in love, and to hopefully educate you or offer insights to some of the pitfalls of finding a true love and making the relationships work.

One reviewer also pointed out that this book would be perfect for a bunch of girlfriends to read before going on a girlfriend weekend. It will bring to mind all the funny situations with men and relationships and help you laugh about some of the hiccups with romance with which most women face at one time or another.

FH: Ditto. And especially the entertain part. This was such a fun book for us to write. We really hope readers enjoy it as much as we did.



Wild, Wicked & Wanton: 101 Ways to Love Like You're In a Romance Novel
Sure, romance novels offer are fun, pure fantasy, but can they actually teach a woman anything about love?

Absolutely!

Think about it, if a woman spent as much time plotting her romantic relationships as authors did in plotting their romance novels, there would be far less heartache. If real women took their cues from romance heroines, there may be more real-life Happily Ever Afters. Romance authors Christie Craig and Faye Hughes have turned their philosophy into a humorous self-help relationship book that lists 101 ways a woman can love like she's a romance heroine.


Romance heroines aren't perfect, they make mistakes. But by the end of the book, they've earned their walk into the sunset. How do they do it? Courage, wisdom, and some good ol' kick-ass gumption. Heroines don't wish they'd said something, they say it. They don't fret about their problems; they fix them. And couldn't we all use a little bit of their wisdom to deal with real life and with real men?

Meet Jayne. Like most romance heroines - and most real life women - she's had her share of heartaches. In Wild, Wicked and Wanton, Jayne's search for true love teaches her:

· How to recognize a Keeper . . . and a Creeper


· How to tame a Bad Boy

· How to trust her instincts

· How to find her own Mr. Right

· And Much, Much More!




Search inside this book


You can find out more about both Christie Craig and Faye Huges on their joint website, Write With Us 




Wednesday, June 16, 2010

Blog Awards and Appreciation

This past Monday I was awarded a lovely blog award by blogger extraordinaire, Helen Ginger--Straight From Hel. It means a lot to me because she has taught me many things since I started my blog sixteen months ago. What I really appreciate is her availability when I had questions. From her I learned about Twitter and sharing buttons and whatnot. She also has some very informative posts on all manner of subjects.  If you haven't checked out her blog you should.

Another blogger who has taught me much and when she doesn't know the answer she's knows who to put me in touch with, is Houston A.W. Knight, aka Hawk. Thanks to her and the wonderful Lea, my blog expanded to a 3 column template and Lea helped me coordinate colors and HTML--I knew nothing about them when I started.  Hawk, like Helen, is approachable, both are writers, both knowledgeable about writing, the publishing market, and both have been very supportive. They're very cool ladies with some solid blogs.

I read many blogs and have a nice circle of cyber blog friends as a result. Those I enjoy I list on my own blog with links. It's a way of giving praise to their blogs regardless of how often they post. When I see a good article posted on one of the many blogs I follow, I try to tweet them, or put them on my facebook wall. This way others will see them too. It's a way of showing appreciation and paying back or paying forward, depending upon how you look at it, to some wonderful bloggers.

To have someone like Helen, who watched me start and build my blog, give me this award is an honor. It may seem silly to some, but having experienced bloggers give commendation is special. For one, we know the effort needed to consistently publish a blog. This one is called the Meat and Potatoes Award. It tells you that the blog content is more than fluff but offers some solid information. Helen passed this award to five bloggers and I in turn am to do the same.

 "This prestigious award goes to a particular group of wise and experienced bloggers who have proven themselves over the course of time, trials, and tribulations.
If you're looking to follow someone’s guidance for writing, publishing, promotion, and thought provoking articles, then I suggest you look at this group:
If you get the chance, stop by and say Congratulations. I'm sure they'd appreciate it.

Coming up on OVER COFFEE in June: Christie Craig and Faye Huges, Kate Douglas, Kathryne Kennedy, Marie Force and several others.

Regarding interviews, what authors would you like to see interviewed and why?
  

Monday, June 14, 2010

Recharging: The Saving Grace of Laughter


Laughter isn't just the best medicine -- it's life's saving grace.


Everyone needs time away to refresh not only his or her creative spirit, but time to let go of stress. Ever notice when you spend time with friends or family laughing and having a good time, you tend to come back to every day chores with a renewed spirit? The manuscript you flung across the room in frustration suddenly has redeeming value again. You no longer want to send your kids and/or husband to homestead on the moon. What do you mean there is no oxygen or gravity? You’re so brilliant make some. (I figure I might as well put them to work while they know everything.)


The past week, I had a lot on my plate. I had deadlines, interviews to conduct, people I had to see, and places I had to be. I was still dealing with two weeks of sleep deprivation from when my son was recuperated from surgery—brings back memories of dealing with infant feedings every two hours. I had some late nights. I can tell you now, it ain’t pretty when those toothpicks propping open your eyelids fall out, nor is keyboard marks embedded in your face. I reopened a chapter I was writing while I was in the zone. I just didn’t realize what *zone I inhabited when I wrote a part of it. Sigh…yep, I found I had channeled three paragraphs of a foreign language from somewhere in the universe. Not sure exactly where and the UN has no known translators of this language.

Delete.

*Metaphorically throwing the manuscript across the room while muttering, ‘I so suck’.




Saturday, I had had it. My nap was interrupted, I had a stream of ranch business visitors, and I was grumpy. I grabbed the kid and said, "change clothes; we’re heading to Grandma’s house and bring your bathing suit." Just mentally shut the door on everything. Put on Seether, Breaking Benjamin, and Five Finger Death Punch, turned it up loud and Jake and I sang all the way to my mom’s

I had a wonderful time. I dropped Jake off at my brother’s house to visit with his cousin, and I went to my mom’s. No husbands and just girl time. We giggled and laughed. We swam in her pool, ran in the house just ahead of lightning and thunder. Mom has a healthy respect for both now but then proceeded to tell me tales of her misspent youth; a rowboat with an outboard in the middle of the lake on my grandparent's resort in Wisconsin. My mother gunning the engine to jump waves in the middle of a horrendous thunder storm, not once, but many times. *eye roll.

You’ve heard of ghost tales around the campfire? We shared, it’s a wonder we’re still alive tales. We sipped coffee and ate chocolate, we laughed at all the do you remember when stories and watched the Lightning bugs rise. We stayed up until 11:30 p.m. and had a blast. Sunday morning we got up to watch the birds sing up the sun and slipped into conversation on current events, music, books, and movies. Mom’s a great conversationalist and a well informed person and it’s amazing how smart she’s grown since I was a teen. *Wink


My younger brother came up to the house (he actually lives next door, sorta, on the family compound) at 7:30 for morning coffee and talk about his upcoming wedding. He’s twenty-six and marrying for the first time. Gads, I never realized what a romantic he is. We rounded off the morning with a visit from my other brother and his partner and my sister. Then it was time to go to my brother Mike’s house to pick up the kid. I was bubbly and relaxed--even when I had a blow out on the gravel road to my brother’s house. He played Knight in a shiny pick-up, had my tire changed in less than ten minutes (good thing as it was 90 degrees), picked up the kid and off for home.


I was energized, was able to finish the chapter I working on—in English this time, take care of blog stuff and still had time to do some work with my Arabian.


I need those fun times.



  • What do you do to recharge or relax? You know, those weeks when life has you by the throat and you feel like any creative spark you’ve ever had must have died an ignominious death?

Friday, June 11, 2010

Interview With Lisa Brackmann, ROCK PAPER TIGER

My guest Lisa Brackmann, author of a outstanding debut novel, entitled ROCK PAPER TIGER. I had the chance to read her book several weeks ago and loved it. Read my review here.

Iraq vet Ellie McEnroe is down and out in China, trying to lose herself in the alien worlds of performance artists and online gamers. When a chance encounter with a Uighur fugitive drops her down a rabbit hole of conspiracies, Ellie must decide who to trust among the artists, dealers, collectors and operatives claiming to be on her side – in particular, a mysterious organization operating within a popular online game.

I had a chance to chat with Lisa about her life, her trips to China, her book, and what's coming next from the pen of Lisa Brackmann. She's led a rather fascinating life.


Lisa, welcome to Over Coffee.

You’re a Californian by birth and live in Venice Beach area. You’ve had quite a few gigs in your life—singer/songwriter/bassist in an LA rock band, written screenplays :-), worked in a movie studio for quite a few years. I'd say you were pretty heavily involved in the art of entertaining people. How did that come about?

I’d always been passionate about creative writing, and after my freshman year of college, decided that I wanted to pursue a career in film and television. I felt that film and TV were the art forms that could reach the most people, and I’ve always had a bit of a didactic streak – to me, art is about entertainment, but it’s also about enlightenment.

I noticed a thread of that in your book. How in the world did you go from being passionate about writing to starting a rock band?

During my time in China (more about that below) I got the idea that I wanted to play rock music. When I came home to San Diego, I taught myself the bass and formed a band that helped pay for my textbooks in college. After I got done with school, I moved up to Los Angeles to pursue both of these interests. I had a band that lasted more than a decade. We played around town, got some nice reviews here and there, but never could quite crack that next level of success.

You certainly have drive and ambition so why do you think it never reached “that next level of success”?

I think in part because I always had an ambivalent relationship to performing, and in part because my attention was always divided – I was writing screenplays and teleplays at the time as well. I never had much success with those either, mainly because the stuff I wrote tended to be a little too out there to have much of a chance at being produced.


And oh yeah, there was this need for a day job.

Yeah, eating and having a roof over your head is always nice. Hence, going to work for a studio? What exactly does an executive at a major motion picture studio do?

After kicking around doing various things I ended up at the film studio in a pretty low level job, doing an esoteric form of legal research. I worked my way up to an executive director level, working in a more creative capacity, primarily for film/TV development and production. I like to say that I was a mid-level studio bureaucrat, but for book jacket purposes, “executive” is more or less accurate.

What does Lisa Brackmann like to do for fun?

I enjoy getting together with friends – I have good buddies who come over and we taste wine and watch DVDs – we went through the entire run of “Buffy the Vampire Slayer,” so we still call these evenings “Buffy Nights.” I like going to art events, to interesting cultural activities. I love to travel – I pretty much like seeing what’s out there in the world. I’m drawn to intense experiences, though more as an observer than a participant (I probably should have gone into journalism). Of course I love reading, and I really do like long walks on the beach. But not piña coladas.

You say, “Accidentally went to China in 1979. Never quite left.” How did you accidentally go to China?

I had a high school friend whose parents were in the first group of Americans to teach English in China since before the revolution. My friend asked me if I wanted to go with him to visit his parents. This seemed like a good idea at the time. We were supposed to stay for a few weeks but ended up staying six months.

I would imagine money would run out after being in China six months. How did you support yourself while there?

I taught a quarter of conversational English to college students older than I was, who had had their educations interrupted by stints out in the countryside due to the Cultural Revolution. We also traveled around the country for a month, mostly on our own, which at that time was pretty hard to do. Generally you traveled in tour groups with minders. We always tried to push that particular envelope, to see the “real” China rather than what the government wanted us to see.

What changes, if any, came from that experience?

I think when you have a very intense experience at a young age; it has a profound impact on your personality and actually shapes who you become as an adult. China at that time was particularly intense. We were there shortly after the Cultural Revolution, so it was the scene people sometimes still picture when they think about China – everyone in green and blue Mao suits, lives rigidly monitored and controlled. I went there with little knowledge and few preconceived notions about what China would be like, so I didn’t really experience culture shock all that much when I was there. I did experience it when I went home, in part because it changed me so much, but the environment I returned to had not changed. It was really jarring, and I don’t exaggerate when I say that it completely altered the course of my life.

For example?

I look at things I wrote before and after China and it’s like they were written by different people. I think this is reflected somewhat in my novels, which tend to feature main characters who almost by accident find themselves in situations for which they were unprepared and which completely change their lives.

China is an unusual setting for novels today. What fascinates you about China?

It’s really hard not to descend into cliché when talking about China in general terms, which is probably why I prefer illustration by anecdote or in fiction. But the contrasts are just so fascinating – the turbo-charged pace of modernization on the one hand and thousand year old traditions on the other—temples across the street from Starbucks.

What keeps drawing you back?

On a personal level, I feel as though in a way I return to China to examine my own life – returning to the scene of the crime as it were, in an attempt to understand how China affected me. I feel very comfortable there, so it’s like being in my second home. I have a great network of friends whose company I really enjoy.

I also just really dig speaking Mandarin. It makes me happy.

I thought it interesting the way you describe modern apartment buildings but parts of it are either not fixed or half built. This description is set in Beijing, which is suppose to be a *modern* city. Do you see a lot of this? Or is it only in certain parts of town? Or was it made up?

Beijing is quite modern overall, and things like the subway system are truly impressive (would that we had its equal here in Los Angeles!). But there is a lot of substandard construction, because a fact of life in China is that regulations on the books are frequently not enforced in reality.


Also, I find there’s a sort of weak sense of public, common spaces – why put any effort into an area that isn’t “yours,” where you don’t actually live? You also have to factor in the amount of over-building that’s gone on [in China]. This is due in part to the tremendous corruption and collusion between local governments and developers, and in part due to government policy – China depends on an 8 to 9% annual growth rate to keep unemployment at a level that prevents widespread unrest, and with export demand down, that means infrastructure projects that aren’t necessarily well-thought out or needed.

I have to ask, are there online games in China like you portray in the book?

I based the game in the book, “The Sword of Ill Repute,” on World of Warcraft, which is incredibly popular in China. Like a lot of other popular entertainment, the government isn’t quite sure what to do about it or how to regulate it. Gaming is a big part of youth culture; a form of escapism and a means of individual expression that I think is probably more vital there than it is here in the US.

Gaming is big with the youth of most countries; what makes it different in China?

There actually have been protests within online games, like the one portrayed in the book. And recently, a gamer made a funny and pointed satire about the government’s attempt to censor World of Warcraft that was done entirely with animations from the game. I wish my Chinese was better, but I can still appreciate the effort that went into it and the critique it represents.

You mentioned in an interview one of the inspirations for the book was the war in Iraq and something you heard an Iraq veteran say? Care to tell us about that?

I was fascinated/appalled by the Abu Ghraib scandal, which to me was a complete betrayal of our Constitution and the most fundamental principles of our government. The only people convicted for the prisoner abuses were low-ranking soldiers, and given that they were following directives from the highest levels of government, I think this is a real miscarriage of justice. One of these soldiers, a sergeant, once said in an interview, and I’m paraphrasing here, “I’m a good Christian. I teach Sunday School. But a part of me likes making grown men piss themselves in fear.” I thought there was something really profound and interesting about this seeming contradiction.

And thus we have Trey Cooper, yes?

I don’t see Trey as a bad person. He doesn’t have a sadistic streak like the sergeant mentioned above. He really wants to do the right thing, to be a good man. But he’s not a terribly strong person when it comes to resisting authority – and when it comes right down to it, most people aren’t.

No, they aren’t and especially in war situations. It's all considered justifiable.

Most people do what they are told to do; they try to find some way of rationalizing behavior that is contrary to their own best natures.

That’s very true and yet it happens time and time again.
Your main character, Ellie, tells the story in first person which I find puts the reader right there with her. What do you like about Ellie?

Ellie isn’t the toughest person or the smartest person or the bravest person, but she has a fundamental sense of what’s right and what’s wrong, and in spite of her own flaws and fears, she keeps going. She’s in a situation that’s way over her head, at the mercy of forces that are far more powerful than she could hope to defeat, but she doesn’t quit, and ultimately she holds true to her own hard-fought and won values.


Do you have a favorite scene in the book?


Not really. I mean, it’s weird to say this, but a lot of times the most disturbing scenes are the ones that are kind of the most fun to write! Except that they’re also disturbing to me as a writer. Like, “eyewww, where did that come from?” But I also enjoyed writing the humor that’s threaded throughout the book. It may not sound like it from all the stuff I’ve said above, but I think Rock Paper Tiger is a pretty funny book in a lot of places.

Yes, I enjoyed the humor—its dry but there. Many times just her reaction to things made me laugh.

I noticed in the acknowledgements you mention a couple of groups. As a writer, what benefit are groups such as the two you mention?

It really varies. At the most basic level, writers support other writers – we’re the only ones who really understand what we go through, and it’s nice having a forum and a sympathetic audience where you can share and vent and just sort of socialize. It’s a cliché to say it but it’s true – writing is a solitary activity, and having an online home where you can go take a break and hang out is really nice. I also count on my writer friends to give me beta reads and to fill in my own gaps about how the industry works – I can’t begin to tell you how much amazing information I got from our own Judi Fennell, who is a consummate professional.

Oh, absolutely. I’ve learn much from her as well in so far as applying marketing/promotion principles to writing and building a readership—not to mention her ability to get her name out there.

What’s next for Lisa Brackmann?

I’m working on a book that’s set in Mexico – about the intersection of drug cartels, political power and another woman who’s in over her head. After that, I plan on returning to China. I have a good start on a story that I’m excited about. Besides, my Mandarin is really rusty – I need to get back!

I'm looking forward to reading it, Lisa. Thank you for being with us today and I know right now you're heavily involved in promoting your book and building a readership, but I do appreciate you taking time out of your schedule to answer my questions.

Folks, be sure to check out ROCK PAPER TIGER. If you like thrillers and entertainment that enlightens, you thoroughly enjoy the story!



Lisa Brackmann has worked as an executive at a major motion picture studio, an issues researcher in a presidential campaign, and the singer/songwriter/bassist in an LA rock band. She still takes pride in her karaoke-ready repertoire of bad pop hits and an embarrassing number of show tunes. A southern California native, she lives in Venice CA and spends a lot of time in Beijing, China. Her three cats wish she’d stay put.



Lisa's Blog
Lisa's Website


This is Ghost, Lisa's cat. Of course, she thinks she's much better than a tiger any day!



Wednesday, June 9, 2010

Author Branding – Will It Help Sell More Books?

My guest is historical inspirational author, Jennifer Hudson Taylor. I have to admit I have a fondness of things Celtic--what a surprise, huh? But Jennifer, like me, has searched out her Celtic roots and I know that one part of her family, the Morgans, were part of the MacKay Sept. As you can see by her author pic, she is a fine Scot lassie, :-) Her debut book, Highland Blessing, and her just sold second book, Highland Sanctuary (October 2010) are both set in Scotland.

I know many writers have varying opinions on branding, but the truth is, branding is a necessary thing today. Successful authors play up their branding in various ways. One way is their websites. Trust me, as a blog owner who spotlights authors I look at every website. Some notable author branding websites and their realization of the importance of branding, Nora Roberts vs her JD Rob website. Christine Feehan, Jayne Ann Krentz--take a look at her website and then note each *entrance* to her books under her different pen names. Newer authors coming up the ranks? Jessica Andersen--even her author reflects her branding, Judi Fennell. Lydia Dare , and Donna Grant .

Jennifer speaks about branding: what it is, why it's necessary, and why aspiring authors need to start even before getting a contract.


  • What is author branding?
It's the reputation you build in the publishing community and to your readers of what kind of stories to expect when they see your name on the cover of a book.


  • Is author branding necessary? Why?

If you want to build readership, yes. If you want to sell more books, yes.

Readers who like westerns aren't typically interested in a science fiction book. For this reason, so many authors have had to create pen names for various sub genres. People work hard for their money and they can chose to spend it on a number of things. You don't want them to be disappointed if they take a chance and spend it on your book. If that happens, most likely they won't spend more money on anything else with your name on it, nor will they encourage others to do so.


Author branding is another way of target marketing. If you are promoting your book based on the book's contents, you are going to appeal to those who would like that particular book. Marketing and advertising is expensive. You don't want to waste your time and money trying to appeal to an audience who won't like what you write. You aren't likely to sell many books that way, and it doesn't make sense. So why wouldn't you create an author brand for yourself?


If you're like me, you might be hesitant to build a label around yourself because you don't want to be limited to writing one kind of book. I've already mentioned pen names as one way to get around this. Another way is to write the same sub genre for a decade or two and then rebuild your image. Lots of authors do this, and if you do it well, you won't lose readers, in fact you may gain more. For instance, a contemporary romance author may choose to brand him/herself as a romantic suspense author. That way you aren't losing readers who like romance and contemporaries, you're just giving them a new element to read along with what they already read. Keep the sub genres similar, but give readers more. This will ultimately lead to more readers, which will lead to more sells.


  • Do unpublished authors need an author brand?
Yes. Before you can sell books on a store shelf, you first have to sell to a publisher. You need to stand out among the masses of other writers. There isn't enough shelf space for all the wanna-be writers in the world, so you've got to find a way to stay out of the slush piles. There are a lot of good writers who sit in the slush piles year after year. Their works are good enough to be on the shelf of a bookstore. The difference is, their marketing proposals may not be unique enough or stand out and get noticed.


At one time I believe it was true that good writing would get noticed. But with the competition the way it is today, the demand so buoyant, and the hectic schedule of the publishing industry, I no longer believe that's true. You still have to get someone to read your work in order for it to be noticed. That can only happen if you stand out in promoting yourself and your work. You must make a good impression in your proposal and presentation of your work before an editor or agent actually sits down to read your work. If your impression in your proposal doesn't stand out, they'll never turn to the first page of your manuscript.


Remember, an unpublished writer is selling to an agent or editor. These folks are looking for specific markets where they know they can sell something. While good writing has to go along with it, if an author has written something that's great, but the story isn't right for an open spot, then it still won't sell. Don't waste their time or yours. Sometimes a quick rejection is a good thing. It will give you a chance to get that manuscript where it belongs much faster than wasting time on an editor's desk where it isn't going anywhere. By building an author brand, you will be letting them know upfront what they are getting from you. This will help you appeal to the right agents and editors. Target market to the right publishers and you will sell more and faster.


Plus, publishers have less in their marketing budgets for new authors and mid-list authors. They reserve most of their budgets for the BIG name authors where they know their investment will pay off. Therefore, a new author will have to do so much more of their own marketing. By showing you are ahead of the game in your promotion and author branding, an editor will feel more comfortable taking a chance on you. This means if it comes down to your good writing as opposed to another author's good writing for one publication spot, you might have the edge since you have self-marketing potential. Editors are looking for authors they can build into careers for a long investment, not one-time book wonders.

  • What new strategies are you trying to build your brand awareness?
  • What are your thoughts about brand awareness?

~ * ~ *~ *~ *~ *~
Highland Blessings (Scotland, 1473) Blurb:




KIDNAPPED ON HER WEDDING DAY...
Highland warrior Bryce MacPherson kidnaps Akira MacKenzie on her wedding day to honor a promise he made to his dying father. When he forces Akira to wed him, hoping to end a half-century feud between their clans, she struggles to overcome her anger and resentment ...
Yet her strength in the Lord becomes a witness to Bryce.
BUT THERE IS A TRAITOR IN THEIR MIDST...AND MURDER IS THE ULTIMATE WEAPON...

                     Chapter One 
Book Trailer

Jennifer Hudson Taylor is the author of historical and contemporary Christian fiction set in Europe and the Carolinas. Her fiction has won awards in the American Christian Fiction Writers' Genesis Contest. Her debut novel, Highland Blessings, will be released May 2010. Other works have appeared in national publications, such as Guideposts, Heritage Quest Magazine, Everton’s Genealogical Publishers, and The Military Trader. Jennifer graduated from Elon University with a B.A. in Journalism. When she isn't writing, Jennifer enjoys spending time with her family, traveling, genealogy, and reading. She resides with her husband and daughter in the Charlotte area of NC.



Monday, June 7, 2010

Monday Musings: Adaptable? Yah, Right.

"You must have chaos within you to give birth to a dancing star."



(Dear
Nietzsche does this mean I'm about to give birth to a galaxy?)





You know, I’m great at multi-tasking. Most of the juggling I do is easy to manage. I can track projects and solve problems regarding most jobs I have to do—I just seem to take it stride and always have. It’s been a strong suit of mine in business. No big.

However, when comes to my writing I’m not so adaptable. I’m fine working on a fiction WIP and moving to something non-fiction, articles, book reviews etc. I seem to be able to compartmentalize fine. You throw two fiction WIPs in the works and I’m in chaos. Gah. It gets noisy in my brain and it’s like being room with two TVs and both have good stories but you can’t concentrate on either because there is just too much noise. For me, insanity quickly ensues.

I have friends who write more than one story at a time, some who can write two different series and keep perfect track of what they’re doing and writing. I have to admire that because I’m so not there yet, lol! Of course the perfect solution is to put one on hold and finish the other.

E x c e p t...

They’re both screaming at me presently. As one friend put it, work on the one screaming the loudest and if they are both screaming equally loud? Then you gotta problem.

I knew that. But, I was hoping for a nice: well, first you do a), b) and then move to c) type of solution. Yup, I got a problem.

Sigh, what was I thinking? How did a nice writer like me get herself into this fine mess to begin with? Damned if I know. Blame it on an ADD type brain, I guess.

Meanwhile, I have one story I love and have wanted to write for some time. Entails quite a bit of research because the world base is different and you have to have that base accurate to build a viable world within our world and still weave the story into it. It’s also a story that makes me stretch as a writer, but that’s okay, it a story that excites me and I love the two MC, hero is hot and sexy and real wolf. Love those kinda males. :-) I’m quite a ways into this story.

Then there is story number two, which is now screaming at me. Different series, different world, more explicit sex, humorous, hawt hero who doesn’t believe in any type of woo-woo who comes face to face with big time woo-woo in the guise of a mouth watering heroine. Oh and few equally woo-woo practicing relatives.

So now I have to figure out a way to make both stories happy without having the characters from either or both stories attacking me in my sleep. Trust me, it would be a terrifying and bloody mess. I much prefer them visiting my dreams with scenes and dialog, not murder and mayhem.

I’ll let you know how I solve it because, dammit, I have to solve this or go nuts.



Fortunately, I got this nifty Stress Reduction gizmo. Who knows? It might just work.





Do you ever find yourself in such a fix? How do you solve it? Inquiring minds and all that.







On to something much easier to deal with:
Winners!
Cue drumroll and release the balloons

Donna Grant’s autographed Dangerous Highlander, a dark but wonderful read, goes to Kat Sheridan.

Christie Craig’s Shut up and Kiss Me, a fun read, goes to Helen Ginger. Second place winner: Dana Fredsti, who gets to pick out any book from Christie’s backlist.



Congratulations Winners!

Be sure to contact me with your addresses.



Friday, June 4, 2010

Desperately Seeking Writing Space

My guest is historical author, Emily Bryan. She says she discovered, as a child, there's a whole world in a book.

  • "As a child, I sneaked books into bed. I nearly ruined my eyes reading by the thin strip of light shafting in the crack of my bedroom door...even though I didn't like our creepy basement, I volunteered to take the bedroom down there so I could keep my light on without my parents' knowledge...I willingly traded a full night's sleep for time spent with my literary friends."

I can so relate to the *reading by a thin strip of light of my bedroom door*. I did the same.


Emily says that good writers start out as readers. I, for one, am glad she went from reader to writer.



Writers have a number of hurdles to clear in their quest to finish the book besides actually committing words to the page. I’ve won the “yes, I am too working even though it’s 2 PM and I’m still in my jammies” battle. My family realizes that my professional uniform will often be sweats and a t-shirt (upgraded to jeans and a pinch of makeup if I’m going out to the store and don’t want to scare small children.)


My DH now recognizes the “writing stare” which means even if I look at him, I may not actually see him or process any of the words coming out of his mouth. My body may be there, but my mind is in another century.


And my daughter knows if the keyboard’s clicking, I’m not to be disturbed unless the condo’s on fire or there’s blood. Lots of blood.


But one hurdle I haven’t overcome is the writing space hurdle.


Oh! To have a dedicated space for my work. A neat office with enough horizontal desk surface to hold my printers and computers and still leave room to dash off a handwritten note in comfort, while I sip my tea. As long as I’m fantasizing, let’s add floor to ceiling bookshelves across one long wall, complete with a librarian’s ladder so I can actually reach the titles on the top shelf. My records are neatly organized in oak hanging file cabinets and I never have to scramble to find receipts for expenses when tax time rolls around. I could decorate the walls with framed posters of my covers and bask in the glow of stories past. Maybe there’s a loveseat and a couple barrel chairs, so I can host my critique group in this inviting space. And a door to close on the mess when my page count is done each day.


Like the Victorians who believed every activity should have its corresponding space, I long for a dedicated writing haven. But that’s a pipedream for now.


I’ve heard that some writing superstars like Debbie Macomber actually rent office space and go to work each day like anybody else. Of course, that would negate the perk of being able to work in my jammies.


Some writers are lucky enough to have a spare bedroom they can convert into a home office. Not possible for me at present because we’re in a small condo. All available space has to perform several functions.


Others write at their kitchen table. If I did that, my family would never eat again.


Some of my writing friends take their laptops to the local Starbucks and happily pound away. If I did that, I’d never write again. I need a bit of solitude to slip into my fictive dream.


‘So where does she I write? I hear you asking'.




In my writing chair. I have a recliner in one corner of my bedroom. Mack the Wonder-dog snugs up next to my hip (alas, my darling little Susie, the black dog blending into the background, left us last November after a long and happy life) and my writing day commences. I’ll admit, writing with my feet up and my laptop balanced on a pillow sounds a bit lazy, but it gets the job done.


Someday, maybe I’ll have that dream writer’s room. But if I do, I bet there will be a recliner in the corner.
  • Where do you write?

~ * ~ * ~



CAN AN ARTISTIC GENIUS . . .

Crispin Hawke is revered by the ton. His artistic creations are celebrated in every fashionable parlor, tales of his fiery bed skills whispered behind every fashionable fan.

TRANSFORM AN AMERICAN HEIRESS . . .


Grace Makepeace is determined to wed a titled lord, but her Bostonian bluntness leaves her least likely to succeed. To be accepted by the ‘high-in-the-instep’ crowd, she has her hands ‘done’ in marble by the incomparable, Crispin Hawke.

INTO THE MOST SOUGHT-AFTER ORIGINAL ...

Crispin schools Grace in flirting and the delights of the flesh. But when she catches the eye of a Marquess, Crispin regrets her transformation. An artist isn’t supposed to lust after his own creation but how can he help Grace . . .


WITHOUT FALLING FOR HER HIMSELF?

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Emily Bryan graduated summa cum laude from the University of Northern Iowa with a degree in Music.

She won the District Metropolitan Opera Auditions and went on to debut with the Denver Symphony. She sang at Carnegie Hall, the Kennedy Center in Washington, DC and created the role of Marianne in the southeastern premier of Kirk Meecham's Tartuffe. She's lost track of how many times she’s been to Europe in pursuit of her music.


In 2001, she started writing stories after a lifetime of reading others’ stories. In May 2006, Leisure Books published her debut novel, MAIDENSONG, under her name, Diana Groe. ERINSONG followed in November 2006 and SILK DREAMS in July 2007. She writes light-hearted, sexier books under the penname, Emily Bryan.